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<channel>
	<title>I Am Not Stable</title>
	<link>http://www.iamnotstable.com</link>
	<description>I Am Not Stable</description>
	<pubDate>Sat, 05 May 2012 06:24:05 +0000</pubDate>
	<generator>http://www.iamnotstable.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Freelance</title>
				
		<link>http://www.iamnotstable.com/Freelance</link>

		<comments>http://www.iamnotstable.com/following/iamnotstable.com/Freelance</comments>

		<pubDate>Sat, 05 May 2012 06:24:05 +0000</pubDate>

		<dc:creator>I Am Not Stable</dc:creator>
		
		<category><![CDATA[mobile, digital, freelance, creative direction, design direction, art direction]]></category>

		<guid isPermaLink="false">2954357</guid>

		<description>MENTOS: SPIDER SWIPER Download this shit right hurr!



&#60;img src="http://payload32.cargocollective.com/1/0/300/2954357/spiderSwipe-1a.png" width="670" height="436" width_o="670" height_o="436" src_o="http://payload32.cargocollective.com/1/0/300/2954357/spiderSwipe-1a_o.png" data-mid="17163826"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/300/2954357/spiderSwipe-1b.png" width="670" height="436" width_o="670" height_o="436" src_o="http://payload32.cargocollective.com/1/0/300/2954357/spiderSwipe-1b_o.png" data-mid="17163823"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/300/2954357/spiderSwipe-1c.png" width="670" height="436" width_o="670" height_o="436" src_o="http://payload32.cargocollective.com/1/0/300/2954357/spiderSwipe-1c_o.png" data-mid="17163820"  border="0" align="left"/&#62;


LEXUS: TORI 500 Download this shit right hurr!



&#60;img src="http://payload32.cargocollective.com/1/0/300/2954357/lexusFrames-1.png" width="670" height="350" width_o="670" height_o="350" src_o="http://payload32.cargocollective.com/1/0/300/2954357/lexusFrames-1_o.png" data-mid="17164486"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/300/2954357/lexusFrames-2.png" width="670" height="350" width_o="670" height_o="350" src_o="http://payload32.cargocollective.com/1/0/300/2954357/lexusFrames-2_o.png" data-mid="17164485"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/300/2954357/lexusFrames-3.png" width="670" height="350" width_o="670" height_o="350" src_o="http://payload32.cargocollective.com/1/0/300/2954357/lexusFrames-3_o.png" data-mid="17164484"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/300/2954357/lexusFrames-4.png" width="670" height="350" width_o="670" height_o="350" src_o="http://payload32.cargocollective.com/1/0/300/2954357/lexusFrames-4_o.png" data-mid="17164483"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/300/2954357/lexusFrames-5.png" width="670" height="350" width_o="670" height_o="350" src_o="http://payload32.cargocollective.com/1/0/300/2954357/lexusFrames-5_o.png" data-mid="17164482"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/300/2954357/lexusFrames-6.png" width="670" height="350" width_o="670" height_o="350" src_o="http://payload32.cargocollective.com/1/0/300/2954357/lexusFrames-6_o.png" data-mid="17164480"  border="0" align="left"/&#62;


WWF: NATIONAL SWEATER DAY



DR PEPPER: PEPPER YOUR PANTS
http://www.drpepper.co.uk/TheBestDayOfHighSchool

DUNKIN DONUTS: ALIEN ABUCTOR</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://www.iamnotstable.com/_gfx/thumb_default.gif" />

	</item>
		
		
	<item>
		<title>VW: Beetle</title>
				
		<link>http://www.iamnotstable.com/VW-Beetle</link>

		<comments>http://www.iamnotstable.com/following/iamnotstable.com/VW-Beetle</comments>

		<pubDate>Mon, 14 Feb 2011 10:29:35 +0000</pubDate>

		<dc:creator>I Am Not Stable</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1054853</guid>

		<description>LAUNCH BANNER

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/300/1054853/prt_1297646658.png" />

	</item>
		
		
	<item>
		<title>BEF: Branding</title>
				
		<link>http://www.iamnotstable.com/BEF-Branding</link>

		<comments>http://www.iamnotstable.com/following/iamnotstable.com/BEF-Branding</comments>

		<pubDate>Mon, 14 Feb 2011 07:16:25 +0000</pubDate>

		<dc:creator>I Am Not Stable</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">319487</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/300/319487/bef.jpg" width="670" height="1721" width_o="900" height_o="2312" src_o="http://payload.cargocollective.com/1/0/300/319487/bef_o.jpg" data-mid="1386756"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/300/319487/prt_1297668319.jpg" />

	</item>
		
		
	<item>
		<title>VW: Inside The VW Academy</title>
				
		<link>http://www.iamnotstable.com/VW-Inside-The-VW-Academy</link>

		<comments>http://www.iamnotstable.com/following/iamnotstable.com/VW-Inside-The-VW-Academy</comments>

		<pubDate>Sat, 05 Feb 2011 06:17:10 +0000</pubDate>

		<dc:creator>I Am Not Stable</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1020886</guid>

		<description>Tasked to disrupt the market place of lower tiered shopping videos we created an online series called "Inside The VW Academy." These webisodes starring Saturday Night Live comedian, Bill Hader paired with trained Volkswagen product specialist, Danielle Gumro, and SNL writer John Mulaney, took viewers through a journey of humorous and informative product benefits. Typically these cookie cutter running footage driven videos might see a couple thousand views. The entire campaign (total of 18 videos) saw well beyond a million views including a ton of press.

Creative Credits:
EVP Group Creative Director: Josh Rose
VP, Associate Creative Director: Jeremy Stabile
Copywriter: Matt Sherman
Art Director: Paul Oberlin

PASSAT


TIGUAN


CC


TOUAREG


TDI


JETTA

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>TBWA: Venice Beach Editorial</title>
				
		<link>http://www.iamnotstable.com/TBWA-Venice-Beach-Editorial</link>

		<comments>http://www.iamnotstable.com/following/iamnotstable.com/TBWA-Venice-Beach-Editorial</comments>

		<pubDate>Sat, 11 Dec 2010 06:27:07 +0000</pubDate>

		<dc:creator>I Am Not Stable</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">59531</guid>

		<description>www.venicebeacheditorial.com

&#60;img src="http://payload.cargocollective.com/1/0/300/59531/vbeScreens-1.jpg" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59531/vbeScreens-1_o.jpg" data-mid="255068"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59531/vbeScreens-2.jpg" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59531/vbeScreens-2_o.jpg" data-mid="255069"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59531/vbeScreens-3.jpg" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59531/vbeScreens-3_o.jpg" data-mid="255070"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59531/vbeScreens-4.jpg" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59531/vbeScreens-4_o.jpg" data-mid="255071"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/300/59531/prt_vbeThumb.jpg" />

	</item>
		
		
	<item>
		<title>UNCLE BENS: Ben Knows Best</title>
				
		<link>http://www.iamnotstable.com/UNCLE-BENS-Ben-Knows-Best</link>

		<comments>http://www.iamnotstable.com/following/iamnotstable.com/UNCLE-BENS-Ben-Knows-Best</comments>

		<pubDate>Sat, 11 Dec 2010 06:27:04 +0000</pubDate>

		<dc:creator>I Am Not Stable</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">59525</guid>

		<description>www.unclebens.com

Home Page - Ben's Office
&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens1.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens1_o.png" data-mid="270613"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens2.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens2_o.png" data-mid="270614"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens3.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens3_o.png" data-mid="270615"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens4.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens4_o.png" data-mid="270616"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens5.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens5_o.png" data-mid="270617"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens7.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens7_o.png" data-mid="270618"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens8.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens8_o.png" data-mid="270619"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens9.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens9_o.png" data-mid="270620"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens10.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens10_o.png" data-mid="270621"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens11.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens11_o.png" data-mid="270622"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens12.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens12_o.png" data-mid="270623"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens13.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens13_o.png" data-mid="270624"  border="0" align="left"/&#62;

Interior Pages - Recipes, Products, Nutrition
&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens14.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens14_o.png" data-mid="270625"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens15.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens15_o.png" data-mid="270626"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens16.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens16_o.png" data-mid="270627"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens17.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens17_o.png" data-mid="270628"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens18.png" width="670" height="522" width_o="1280" height_o="998" src_o="http://payload.cargocollective.com/1/0/300/59525/ubSiteScreens18_o.png" data-mid="270630"  border="0" align="left"/&#62;

LAUNCH BANNER&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubScreens1.png" width="670" height="375" width_o="932" height_o="522" src_o="http://payload.cargocollective.com/1/0/300/59525/ubScreens1_o.png" data-mid="268020"  border="0" align="left"/&#62;

LAUNCH BANNER&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubScreen2.png" width="670" height="376" width_o="932" height_o="524" src_o="http://payload.cargocollective.com/1/0/300/59525/ubScreen2_o.png" data-mid="268050"  border="0" align="left"/&#62;

LAUNCH BANNER&#60;img src="http://payload.cargocollective.com/1/0/300/59525/ubScreens3.png" width="670" height="406" width_o="1016" height_o="616" src_o="http://payload.cargocollective.com/1/0/300/59525/ubScreens3_o.png" data-mid="268080"  border="0" align="left"/&#62;
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/300/59525/prt_ubThumb.png" />

	</item>
		
		
	<item>
		<title>GATORADE: Woods of Wisdom</title>
				
		<link>http://www.iamnotstable.com/GATORADE-Woods-of-Wisdom</link>

		<comments>http://www.iamnotstable.com/following/iamnotstable.com/GATORADE-Woods-of-Wisdom</comments>

		<pubDate>Sat, 11 Dec 2010 06:27:03 +0000</pubDate>

		<dc:creator>I Am Not Stable</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">59519</guid>

		<description>LAUNCH BANNER
&#60;img src="http://payload.cargocollective.com/1/0/300/59519/tigScreen1_1.png" width="670" height="406" width_o="1016" height_o="616" src_o="http://payload.cargocollective.com/1/0/300/59519/tigScreen1_1_o.png" data-mid="267165"  border="0" align="left"/&#62;
LAUNCH BANNER
&#60;img src="http://payload.cargocollective.com/1/0/300/59519/tigScreens2.png" width="670" height="376" width_o="932" height_o="524" src_o="http://payload.cargocollective.com/1/0/300/59519/tigScreens2_o.png" data-mid="267166"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/300/59519/wowMS-7.jpg" width="670" height="81" width_o="2048" height_o="248" src_o="http://payload.cargocollective.com/1/0/300/59519/wowMS-7_o.jpg" data-mid="1386064"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59519/wowMS-1.jpg" width="670" height="379" width_o="848" height_o="480" src_o="http://payload.cargocollective.com/1/0/300/59519/wowMS-1_o.jpg" data-mid="1386058"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59519/wowMS-2.jpg" width="670" height="389" width_o="825" height_o="480" src_o="http://payload.cargocollective.com/1/0/300/59519/wowMS-2_o.jpg" data-mid="1386059"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59519/wowMS-3.jpg" width="670" height="379" width_o="848" height_o="480" src_o="http://payload.cargocollective.com/1/0/300/59519/wowMS-3_o.jpg" data-mid="1386060"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59519/wowMS-4.jpg" width="670" height="379" width_o="848" height_o="480" src_o="http://payload.cargocollective.com/1/0/300/59519/wowMS-4_o.jpg" data-mid="1386061"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59519/wowMS-5.jpg" width="670" height="379" width_o="848" height_o="480" src_o="http://payload.cargocollective.com/1/0/300/59519/wowMS-5_o.jpg" data-mid="1386062"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59519/wowMS-6.jpg" width="670" height="379" width_o="848" height_o="480" src_o="http://payload.cargocollective.com/1/0/300/59519/wowMS-6_o.jpg" data-mid="1386063"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/300/59519/prt_WOWthumb.png" />

	</item>
		
		
	<item>
		<title>NISSAN: SHIFT_Interactive</title>
				
		<link>http://www.iamnotstable.com/NISSAN-SHIFT_Interactive</link>

		<comments>http://www.iamnotstable.com/following/iamnotstable.com/NISSAN-SHIFT_Interactive</comments>

		<pubDate>Sat, 11 Dec 2010 06:27:01 +0000</pubDate>

		<dc:creator>I Am Not Stable</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">59527</guid>

		<description>While most vehicles offer drivability or value, Nissan provides optimal performance and low gas mileage. Usually you'd have to sacrifice one for the other. Rather than approach it in a straight forward manner we opted to play with the space to SHIFT_your online experience. 

LAUNCH BANNER
&#60;img src="http://payload.cargocollective.com/1/0/300/59527/nisScreens.jpg" width="670" height="552" width_o="728" height_o="600" src_o="http://payload.cargocollective.com/1/0/300/59527/nisScreens_o.jpg" data-mid="260158"  border="0" align="left"/&#62;
LAUNCH BANNER
&#60;img src="http://payload.cargocollective.com/1/0/300/59527/nisScreens-2.jpg" width="670" height="383" width_o="913" height_o="522" src_o="http://payload.cargocollective.com/1/0/300/59527/nisScreens-2_o.jpg" data-mid="259881"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/300/59527/maxScreens-1.jpg" width="670" height="371" width_o="916" height_o="508" src_o="http://payload.cargocollective.com/1/0/300/59527/maxScreens-1_o.jpg" data-mid="259458"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/300/59527/dustup.png" width="670" height="371" width_o="916" height_o="508" src_o="http://payload.cargocollective.com/1/0/300/59527/dustup_o.png" data-mid="1386537"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/300/59527/doorslam.png" width="670" height="371" width_o="916" height_o="508" src_o="http://payload.cargocollective.com/1/0/300/59527/doorslam_o.png" data-mid="1386536"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/300/59527/potholes.png" width="670" height="371" width_o="916" height_o="508" src_o="http://payload.cargocollective.com/1/0/300/59527/potholes_o.png" data-mid="1386538"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/300/59527/prt_nisThumb.jpg" />

	</item>
		
		
	<item>
		<title>METHOD: Detox</title>
				
		<link>http://www.iamnotstable.com/METHOD-Detox</link>

		<comments>http://www.iamnotstable.com/following/iamnotstable.com/METHOD-Detox</comments>

		<pubDate>Sat, 11 Dec 2010 06:26:57 +0000</pubDate>

		<dc:creator>I Am Not Stable</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">59523</guid>

		<description>Method's line of safe, non-toxic biodegradable cleaning products are people and earth friendly. To support the launch of their new national campaign, we created online units that highlighted the company's quirky personality while playfully asking people to think twice about their current cleaning products.

LAUNCH BANNER
&#60;img src="http://payload.cargocollective.com/1/0/300/59523/metScreens_2.jpg" width="670" height="382" width_o="912" height_o="521" src_o="http://payload.cargocollective.com/1/0/300/59523/metScreens_2_o.jpg" data-mid="259925"  border="0" align="left"/&#62;


LAUNCH BANNER
&#60;img src="http://payload.cargocollective.com/1/0/300/59523/metScreens.jpg" width="670" height="418" width_o="983" height_o="614" src_o="http://payload.cargocollective.com/1/0/300/59523/metScreens_o.jpg" data-mid="259907"  border="0" align="left"/&#62;


LAUNCH BANNER
&#60;img src="http://payload.cargocollective.com/1/0/300/59523/metScreens_3.jpg" width="670" height="381" width_o="914" height_o="521" src_o="http://payload.cargocollective.com/1/0/300/59523/metScreens_3_o.jpg" data-mid="259990"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/300/59523/prt_metThumb.jpg" />

	</item>
		
		
	<item>
		<title>G2: Less/More</title>
				
		<link>http://www.iamnotstable.com/G2-Less-More</link>

		<comments>http://www.iamnotstable.com/following/iamnotstable.com/G2-Less-More</comments>

		<pubDate>Sat, 11 Dec 2010 06:26:56 +0000</pubDate>

		<dc:creator>I Am Not Stable</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">59520</guid>

		<description>
Online Ads:
Through online video units, we had the opportunity to tell personal and intimate stories of real everyday people along side our professional athletes. Thus elevating the everyday athlete's effort as formidable and viable as the professional's. In addition we asked users to submit their stories.

LAUNCH BANNER

&#60;img src="http://payload.cargocollective.com/1/0/300/59520/g2Screens-1.jpg" width="670" height="371" width_o="916" height_o="508" src_o="http://payload.cargocollective.com/1/0/300/59520/g2Screens-1_o.jpg" data-mid="259131"  border="0" align="left"/&#62;

LAUNCH BANNER

&#60;img src="http://payload.cargocollective.com/1/0/300/59520/g2Screens-2.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/300/59520/g2Screens-2_o.jpg" data-mid="259132"  border="0" align="left"/&#62;

Digital Applications:
After collecting user submission we narrowed it down to the top 365. To honor and elevate these athletes even further we created an inspirational calendar. Here users could read more about the individual athletes and continued to drive home the "LESS CALORIES - FOR MORE ATHLETES" message.

&#60;img src="http://payload.cargocollective.com/1/0/300/59520/g2_calendar_v4.jpg" width="670" height="319" width_o="1066" height_o="508" src_o="http://payload.cargocollective.com/1/0/300/59520/g2_calendar_v4_o.jpg" data-mid="259314"  border="0" align="left"/&#62;

Live Events:
When it came down to the very end, we stayed true to our democracy. At live sporting events we ran featured short stories on the Jumbotron of the remaining individual athletes. We asked spectators to cast their votes using mobile devices for who they felt should be the next face of G2.

&#60;img src="http://payload.cargocollective.com/1/0/300/59520/jumboTron-5.jpg" width="670" height="434" width_o="760" height_o="493" src_o="http://payload.cargocollective.com/1/0/300/59520/jumboTron-5_o.jpg" data-mid="259218"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59520/jumboTron-1.jpg" width="670" height="434" width_o="760" height_o="493" src_o="http://payload.cargocollective.com/1/0/300/59520/jumboTron-1_o.jpg" data-mid="258940"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59520/jumboTron-2.jpg" width="670" height="434" width_o="760" height_o="493" src_o="http://payload.cargocollective.com/1/0/300/59520/jumboTron-2_o.jpg" data-mid="258941"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59520/jumboTron-3.jpg" width="670" height="434" width_o="760" height_o="493" src_o="http://payload.cargocollective.com/1/0/300/59520/jumboTron-3_o.jpg" data-mid="258942"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/300/59520/jumboTron-4.jpg" width="670" height="434" width_o="760" height_o="493" src_o="http://payload.cargocollective.com/1/0/300/59520/jumboTron-4_o.jpg" data-mid="258943"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/300/59520/prt_1316557924.jpg" />

	</item>
		
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